how the rise of the black horse（黑马的崛起如何）.docVIP

How the rise of the black horse Chinese dairy market can be described as troubled, and fat dairy events frequently, so that consumers trust of domestic dairy reached the freezing point, a large number of foreign brands triumph, conquer new territories in the country, with irresistible force; while the national brand in order to expand the scale of , continue to sink to the local market channels, the constant pressure on the city on behalf of local dairy enterprises, so that the survival and development of urban dairy confused cast a shadow. In this complex, turbulent dairy market how Deus Ex, another way to embark on a spared the king of the road, it is worth pondering, I took office in the dairy industry for many years, we have experienced great development of the dairy industry and the ups and downs of a major earthquake stage, having worked a city in Southwest China Dairy B, the company reached with the dairy industry dark horse stance, just a few years to more than 150% annual growth rate of growth for several years the top spot to sit tight urban dairy growth, it is worth The city is in dire suffering Dairy reference. Dairy B in the city before the rise of the city as a medium-sized city with a population of 3,000 million people, in 2011 milk consumption reached 450,000 tons, of which milk, liquid milk reached 360,000 tons, the city’s number of dairy herds 50000, annual output of 200,000 tons, 300,000 tons annual output of dairy products, dairy pattern of the city shocked the nation in 2008 as a watershed dairy melamine incident, in which the main milk at room temperature prior to the national dairy brand Yili, Mengniu has run mainly Through the prairie milk and milk at room temperature branding cost advantages of scale and long-lasting product shelf life and transportation radius, making the brand building, channel precision farming already disadvantaged local enterprises retreat, several shuffle are in the local dairy industry passive defense based, but t