how to create a brand highly interconnected era-（如何创建一个品牌高度互联时代-）.docVIP

How to create a brand highly interconnected era? Marketing to the brand gives value depends on what the case may be, to see at what stage the brand if the new brand listing, so definitely do not, it will certainly be a strong moral, social pressure shot dead in the channel, very mature in all aspects of marketing Under what circumstances can laugh. seemed to have an electricity supplier brand Eslite, which called Aoi to promote the brand, most people did not dare to do so, but in the Internet age requires topic. After decades of development, China has been the rise of a number of excellent brands, but for a greater number of manufacturing and service companies, to build a strong brand, significantly increasing their profit margins in the industry value chain and position, has been a serious and urgent task. In today’s highly changing technological environment and the propagation environment, this task has added a new variable: to create and sustain a successful brand approach has changed a lot, this time on how companies should rethink their strategy on how to re-brand? content and methods of designing marketing communications? do this, we need the ability to create what new? Not long ago, ‘2014 China Digital Marketing Forum’ held at the Sun Yat-sen The forum lt; gt;, The Graduate School of Management, China Brand Research Center, jointly organized lt;lt; gt;gt; magazine co-CEO. Against ‘Internet era of the Internet to create a highly successful brand’ theme, the famous brand experts, Zhongshan University School of Management, Marketing Head Wang Haizhong, Hu Yi Xiang Steven Rowland, executive vice president, chief brand officer season flower printed Policy and as a guest, the strategic marketing and resource integration specialists lt;lt; gt;gt; magazine executive producer Duan Chuan Min hosted a wonderful Roundtable, the following dialogue finishing. Find customers, the impact of customer Duan Chuan Min: This topic is very new, very hyun, that there a