hyundai dealers and mechanism innovation（现代汽车经销商和机制创新）.docVIP

Hyundai dealers and mechanism innovation Ma once said: Li Ka-shing has passed, now is the Internet era. Actually, dealers still play a leading role in a market economy. Channel for the king, the winning end of the pattern still dominates. Hyundai dealers how to stand not in the economic tide invincible? current status of the relationship between companies and distributors and dealers as companies target the interests of the differences, corporate and dealer communication and inefficient management, corporate and dealer relationships and disappointments. corporate and dealer relationships mainly In the following main types: First, the opposition Type: Target resources to support the distribution of benefits and other aspects of disagreement, the low degree of confidence between the parties have all kinds of conflicts and other reasons, with no place to tensions. Relations of this type may be broken at any time, channel system apart. Two, master and servant type. This relationship is an unequal relationship between the two sides exist, one attached to the other hand, mainly in two forms: one is the corporate brand is good, high profits, but the dealer harsh conditions, dealers to make money but to the mercy of any enterprise. dealer loyalty to the company is limited to the maintenance of profit, no emotional loyalty, but there is a better brand appears, the dealer may break at any time and corporate Another is the corporate brand and profits were at a disadvantage, but the strength of big dealers, strong degree of control on the market, companies have to market music from the dealer, led by the nose by dealers. Third, the loose. Enterprise management capabilities beyond the number of dealers, distributors relationship management awareness is not strong, management is not enough. Lack of effective communication between vendors and management, particularly in business for two dealers, distributors communicate with the terminal Management of deep enough, the trans