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exhibition marketing how to improve the hit rate(展览营销如何提高命中率)
Exhibition Marketing how to improve the hit rate
Resources and sales network of customers around the old mature, no longer need to use the medicine show additional sales and access to information, has been for many years into the pharmaceutical exhibition venue. Help foreign inquiry, visited the army equipment supplies exhibition. Cursory look down, and put forward some practical advice to exhibitors from various quarters, sales can greatly improve the hit rate. A. Display panels simple design, atmosphere, highlighting the core selling point, relative core panels and visit the most concentrated population in the direction perspective. Show the most critical is the publishing and transmission of information, so that the flow of people in the first time to quickly understand the core values #8203;#8203;of the core product was established, or the Yunshan fog around, or placed in a corner or pull the block plastic Brad a large banner, image, no elements or simply no image, no good impression will be direct loss concern. Exhibitor image and the practical effect is very important, learn how to do release, seize the gold focus attention for a minute, the easiest way to transmit information at a glance the first step is to improve the exhibitors hit rate. II. Data preparation should be sufficient, a good memory as bad written information products business cards. Some enterprises with only two to three hundred, half a day already struggling to cope. If you think that every release of a full set of data is too wasteful, you can only clear and intuitive product catalog, product advantage. Otherwise, the business card the mass similar products also have information easily annihilation out. III. Product advantages, concise and to the point. Equipment supplies in the area threshold is low, the same enterprise, have a lot of similar products own advantages, where one or two words clearly, otherwise you have, I have, we have, why the customer have to choose not co
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