exploit human weaknesses for marketing（利用人性的弱点来营销）.docVIP

Exploit human weaknesses for marketing Although the brand brainwashing gt;gt; lt;lt; author of the book, Martin Lindstr#246;m claiming the purpose of writing:. ‘By understanding today’s latest ‘stealth lobbyists’ How deliberate brainwashing us with the brand, so that we as consumers learn to fight back ‘But as a marketing planner, we can also learn from the West advanced marketing concepts and methods. In brainwashing gt;gt; lt;lt; brands in Lindstr#246;m shows us how marketers through ‘brand brainwashing’ Let the brand ‘addicted’: for example, to scare us (fear marketing, evoking memories of our old fuzzy (in fact, these Memories never existed, the use of a herd mentality, so we feel that if we do not do other people do or do not buy other people to buy things, we will be social outcasts, we use factor to sell perfume and men’s underwear, the use of I hope (health, happiness, spiritual insights, social responsibility to promote their ‘brand brainwashing’ even from the womb begins ...... Lindstr#246;m nutshell: ‘These companies and their crafty marketers and advertisers use Our deepest fears, dreams and desires created by various psychological tricks and strategies to convince us to buy their brands and products. ‘lt;lt; gt;gt; brand brainwashing book confirms the view: the wisest plan comes from The most thorough understanding of human nature. Marketing and use of consumer psychology compared to the use of human weaknesses marketing more accurate and powerful. Consumer psychology is often changing, it is difficult to grasp, but human nature is quite stable, there is no change in thousands of years of written . Exploit human weaknesses for marketing this argument may seem evil, in fact, human weaknesses and strengths on both sides like a coin, but a thing of the two versions of it, such as ‘stubborn’ can also be said to be ‘persistent.’ Western marketers understanding of the human subconscious has entered the field of consumer brand Axe (Axe Body Spray ad t