exploration sales staff performance appraisal（探索销售人员绩效考核）.docVIP

Exploration sales staff performance appraisal Abstract: The article by the status quo of the sales staff performance appraisal analysis of the sales staff performance appraisal problems and their causes, and according to the characteristics of the sales staff and modern performance appraisal theory, improved views for the sales staff performance appraisal. Keywords: sales staff, performance appraisal indicators design I. Introduction With the increasingly fierce competition in the domestic market, the marketing activities in the core of the enterprise activities increasingly obvious sales staff as the direct creators and implementers of the economic efficiency of enterprises, more and more important position and role in the enterprise, and sales personnel. has become a valuable asset of the enterprise. However, due to the company’s poorly administered, there is no reasonable human resources system support, enterprise costly price recruitment, training sales personnel have quit while away their customers, too often the brain drain causing huge losses to the enterprise, leading to the enterprise eventually lose competitiveness, and therefore retain key sales talent to become the focus of attention by enterprises. In order to retain the talent recruitment, data show that sales staff quit the main reason is that labor is not sure and positive addition to strengthen the competitiveness of the remuneration, performance appraisal and management of the sales staff should be strengthened. evaluation, hope to find a more suitable job through continuous quit, in order to better plan their career in today’s competitive market, sales talent to become the main force of the competition, between firms that poaching is a common phenomenon and therefore establish a scientific and feasible The performance appraisal system is the important measures to prevent sales brain drain is also a means of human resource management, the premise and basis. Many companies in the i