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failure caused by the micro-channel marketing thinking(失败造成的微通道营销思维)
Failure caused by the micro-channel marketing thinking
Research papers Download News: Today early in the morning to open microblogging found screenful filled with micro-channel of the “obituary”, micro-channel is not on board, the circle of friends could not send it, and how is it? Small piles of people screaming called like talking about and I would like to ask, if micro-channel hung up, but SO WHAT? Did not micro-channel will affect your normal life? such as Dian affect your communication with friends, or do you send and receive e-mail, read the news? fact are not, If a tool of the capabilities can be easily replaced with a combination of other tools, then it really that important to you? answer is yes, even from a marketing point of view, micro-channel is not so important, why? today, I think this is Thinking with you to explore.
Micro-channel can really beat phone number?
I know that there are operators recently jointly issued with the micro-channel micro-channel mobile phones, this is something I can only say boo head than practical, and its essence is to sell traffic only, you see, wrote propaganda “only 10M can send 10,000 SMS traffic Dian 200 images or 180 minutes of voice calls, “that white or communication demands, while some marketing people that he was hyped micro-channel marketing era, look at the people are out of micro-channel mobile phone. eventually see the essence fooled deceived is sooner or later.
From the communication demands in terms of micro-channel is still far not replace phone number, the reason I want to say here is the phone number is because the same operators and micro-channel only provides us with a virtual account number (phone number vs Micro Signal) only, just relying on the mobile phone number of communications services can be 24 hours online, while also relying on the Micro Signal mobile phone number provided by GPRS Internet service in order to stay on the line, meaning that micro-channel online must maintain Interne
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