fmcg growth continued to slow in the second quarter, still shiny electricity supplier channels(快速消费品在第二季度经济增长继续放缓,仍然闪亮的电力供应商渠道).docVIP
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fmcg growth continued to slow in the second quarter, still shiny electricity supplier channels(快速消费品在第二季度经济增长继续放缓,仍然闪亮的电力供应商渠道)
FMCG growth continued to slow in the second quarter, still shiny electricity supplier channels
Research papers Download News: Consumers buy and use market research firm KantarWorldpanel recently released report shows that as of June 14, 2013, representing a year-over-year in the second quarter of Chinese cities FMCG market sales grew by only 7.1 % This growth rate is lower than 8.4% in the first quarter and nearly two years quarter grew low.
Analysis showed that the slowdown was mainly due to slower growth in household spending. Compared to last year, consumers buy fewer goods, but accompanied by the advance of urbanization in China and consumption upgrade, the average price of goods and buyers The number continues to grow.
Electricity supplier channels still shining
In a quarterly report, KantarWorldpanel predicted to benefit from the increasing number and variety of Internet access devices, and electricity suppliers in the supply chain improvement, e-commerce channel will continue to lead in the overall growth of the channel in the second quarter reports, according to market monitoring data, KantarWorldpanel think e-commerce channel has become the first half of 2013 to promote the development of retail “star path.” Especially in Shanghai, Beijing, Guangzhou and Chengdu four major cities, electricity providers have occupied the entire channel FMCG market, 3.7% of sales, “its importance over the traditional direct sales channels.”
KantarWorldpanel also predicted that in the next three years, major cities will have more than 60% of families through channels to purchase electricity supplier FMCG, e-commerce which will become important in the fast moving consumer goods market, so KantarWorldpanel recommended that any one wants success in the Chinese manufacturers, must be actively considering how to develop e-commerce channels.
For retailers, according to KantarWorldpanel Chinese consumer price index in the second quarter of Sun Art Retail Group conti
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