focus milk marketing ---- how to more effectively link for each channel marketing expenses-（关注牛奶营销u2014u2014如何更有效地链接为每个频道营销费用）.docVIP

Focus milk marketing ---- how to more effectively link for each channel marketing expenses? First, what is the market? In short spaces of commodity trading. Second, what is the market cost? For brand building, channel construction, the cost of construction is known as consumer marketing expenses, down to the N number, the general national level, the company’s management would involve, would set up regional subsidiaries relate to, factories and offices will be independent involved here is not described in detail. Third, the market cost points which categories? Classified regional market costs a few major items, namely TP costs, CP expenses, administrative expenses, broken down if there are N number of small categories, not the details, the cost of projects of different companies different names, but roughly the same. Fourth, the cost of access to the market? 1, the manufacturer (brand side) market for construction costs 2, dealers (Underwriters) for the cost of construction market 3, store costs for market construction 4, to the consumer for a fee 5, the entire entry for consumers 5, how to make good use of these costs? 1, how to manufacturers for a fee? This is the cost to manufacturers to distributors and tool stores, but with the change in the pattern of the milk market, manufacturers are now more willing to learn FMCG, all support are standardized, play money after delivery vehicle, so that the benefits financial accounts do good, business is good to write off, distributors and stores to get immediate support. But the downside is that a small sales area West of support tasks often not, why? Because of the small volume, less play money, the company can not reach the minimum delivery requirements. Then as the city / provinces Laoshaobianqiong area / regional managers how can we do to get the minimum resources in the region to get the biggest selling regional resources it? This seems to walk into a misunderstanding, on the one hand c