focus media revenue most probably depend on the market value of the building back two months fell 4 percent(分众传媒收入很可能取决于建筑的市场价值两个月下降了4%).docVIP
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focus media revenue most probably depend on the market value of the building back two months fell 4 percent(分众传媒收入很可能取决于建筑的市场价值两个月下降了4%)
Focus Media revenue most probably depend on the market value of the building back two months fell 4 percent
Research papers Download News: tortuous, Focus Media finally return to A shares at the end of last year. As of March 1, points backdoor Hedy Holding market value of about 110 billion, when compared to the return of 190 400 000 000, has fallen by 42%.
Two months after the reunification, the Focus Media chairman Jason Jiang repeatedly made claims that advertising is limited by the impact of the mobile Internet, and Focus already begun upgrading of business. Future Focus elevator advertising is not only to advertise, or services such as traffic O2O entrance.
Throughout the industry, in recent years began, the traditional outdoor advertising began to decline. The same as the outdoor advertising company, as the media had fallen into loss for five consecutive quarters, the transformation confused predicament.
On Focus, its revenue still comes from Bacheng building advertising, customers already shifted from traditional industries to the Internet industry. The industry believes that Focus customers are becoming unstable, and attention as people shift to mobile phones and other mobile devices, relying solely on building advertising, difficult to support Focus hundreds of billions of market capitalization. Focus to lift and install the WiFi and other networking equipment, trying to flow into the inlet of advertising practices, although attempts have been made a few years, it is still difficult to bear fruit.
Eighty percent of its revenue from elevator
For building elevator advertising monopoly, the achievements of Focus today. In 2015, Focus expects revenue 8.62 billion, net profit of 3.39 billion. According to the restructuring plan after data Hedy Holding announced, Focus Media 2012 - 2014 revenues of 6.17 billion, 6.67 billion, 7.49 billion, net profit was 1.33 billion, 2.078 billion, 2.417 billion.
From the point of view of revenue const
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