fmcg companies how to select the right their ace single product（快速消费品企业如何选择正确的王牌产品单一）.docVIP

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fmcg companies how to select the right their ace single product（快速消费品企业如何选择正确的王牌产品单一）.doc

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fmcg companies how to select the right their ace single product（快速消费品企业如何选择正确的王牌产品单一）

FMCG companies how to select the right their ace single product Let us look at before opening a set of data: ‘Wong Lo Kat’ annual sales of 12 billion, ‘the six walnut’ annual sales of 10.5 billion, ‘Blue Classic’ annual sales of 13.5 billion, ‘Yinlu peanut milk’ annual sales of 11 billion ‘reunification old altar pickled beef noodles’ annual sales of 4 billion ...... More business success stories focus on the core of a single product proves without a doubt one of the best ways to rapid rise of fast moving consumer goods companies, for many FMCG companies, focus on core single product seems to have risen to the level of corporate strategy, the author says The ‘big single product strategy.’ Of course, for a single enterprise product line since its inception the enterprise ‘passive’ in the implementation of the ‘big single product strategy,’ such as the previously mentioned ‘Wong Lo Kat’, ‘six walnut ‘, but in reality only sell a single product companies are in the minority, the majority of enterprises are relatively broad product line, which is a single product relatively large number of single-product companies and some even up to hundreds of species, sales business is not concentrated from a single product, but from a patchwork collection of numerous single product. For these types of businesses we can not help thinking about how companies can accurately identify the core of a single product in hundreds of single items as well? Or, choose the core business is based on a single product, what does the author think that after years of research enterprises in the selection process of the core of a single product requires consideration of the following five main areas?: First, the menu items to meet the changing trends in consumer spending preferences To become the final product is to be sold by the consumer ‘pay’ to complete, so companies in the implementation of the ‘big single product strategy’ when the first thing to think about is whether their chosen core of