instagram has consistently followed the facebook strategy- advertising abdicate user experience（instagram一贯facebook策略u2014u2014广告退位后的用户体验）.docVIP

Instagram has consistently followed the Facebook strategy: Advertising abdicate user experience Lead: Facebook in advertising, taking a passive strategy to help its websites and mobile applications tremendous growth, and now Facebook for previously acquired Instagram application plans to use the same strategy. Techcrunch technology site author-depth analysis of the social networking giant’s advertising strategy and Instagram similar development plan. The following is the full text: Facebook in advertising passively wait, profound knowledge, the initial focus on user experience, helping its website and mobile application growth. Now, it will adopt the same policy on Instagram. Wall Street expectations Facebook photo application Instagram earned more than 700 million U.S. dollars of the purchase price, but Mark Zuckerberg denied “spend tomorrow’s profits earned today’s $ 10.” User Experience After years of growth, Facebook began seriously advertising, early stage of development, Facebook is more focus on user growth and to enhance the user experience. In fact, Facebook’s first ad is called “flyers” campus marketing programs, which enhance the value of Facebook’s social network. Thereafter, Facebook began to more advertisers sell advertising, provided the advertising area is small, the location of partial , are generally located in the sidebar, so that the main content is kept on the front and center. Compared to other websites Flash banner and pop-ups, Facebook seems to be a refuge, a strategy to help the rapid growth of the number of Facebook users into the millions. July 2008, Facebook launched the iPhone mobile application, within three years, the application has no built an advertisement. World is moving towards development, Facebook would also like to welcome with open arms the arrival of movement, rather than greed. In 2010 and 2011 between, Facebook smartphone application to a phenomenal growth rate, and quickly became the most pop