[marketing] marks amp; spencer case- mgm mail marketing innovation（(营销)标志,）.docVIP

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2017-09-06 发布于浙江
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[marketing] marks amp; spencer case- mgm mail marketing innovation（(营销)标志,）.doc

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[marketing]marks

[Marketing] Marks amp; Spencer Case: MGM Mail Marketing Innovation Research papers Download news: the perfect personal bra, machine washable suit, water repellent jeans, shoes Spencer painless technology innovation is indeed the leader! Originated in 1884, Martha (Marks amp; Spencer), is well known and loved British brands, in order to provide quality food and clothing known for constant product innovation as well as with customers worldwide tailored pleasant shopping experience, has been leading the entire food and fashion industries. enter the online retail market in the Internet marketing strategy, Marks amp; Spencer constantly trying to innovate in the mail with the largest marketing services agency webpower the cooperation of China in recent years, Marks amp; Spencer in China In the e-mail marketing has achieved good results, the following is a wonderful Mother’s Day “Tell a Friend” prize examples of activities, to see how to use e-mail and microblogging marketing channels to carry out viral marketing to achieve 5% of the industry GMG active high conversion rate (the number of new registrations / old membership). Marks amp; Spencer: I hope to accumulate large amounts of user data in an event October 2008, Marks amp; Spencer for the first time stationed in China, in February 2013, Marks amp; Spencer will expand to the field of electronic business, stationed “Lynx” The launch of the official flagship store, in May 2013, supported by China, in webpower Next, Marks amp; Spencer in China once again bold and innovative. Online valid membership data are lacking, the official flagship store Lynx Views insufficient to MGM (Member Get Member, is webpower Chinese district a standardized e-mail marketing campaigns , mainly through recommendations registered prizes “Members Featured Members” model implementation.) way, with “Mail + microblogging” channel, the “Mother’s Day Tell a Friend” prize viral marketing activities to low-cost innovative ways , the number of