customer-driven changes in the channel（面向消费者的通道的变化）.docVIP

Customer-driven changes in the channel New era, the rise of the new economy, the market has become the wind, clouds, no shortage of supply, demand shifted rationality the traditional consumer groups, consumer awareness and enhance brand awareness, 80,90 after the rise of new consumer groups, and their emotional consumption, rational decision-making, brand recognition, specialized consumer purchase behavior has disintegrated in the past for marketing value-driven chain, the position in which the demand for more, the declaration is based on customer-centric consumer era. Customer-centric, cus