dealer business partnership in which there are unseen costs-（经销商业务伙伴关系,有看不见的成本）.docVIP

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dealer business partnership in which there are unseen costs-（经销商业务伙伴关系,有看不见的成本）.doc

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dealer business partnership in which there are unseen costs-（经销商业务伙伴关系,有看不见的成本）

Dealer business partnership in which there are unseen costs? Dealer Business Partnership around us are not uncommon, but eventually parted ways, never in the case is not in contact with a grasp of a lot. Distributors, few start to finish. The reason, in addition to conflict-prone in the distribution of income, lead to conflicts, the more subtle the incentive is that many dealers based on partnership investment cost awareness, there is no consensus, but once these costs are incurred, they will be shaken awareness of the partnership. Give you about a place in the central province of the real case, two different types of dealers, due to the special purpose formed a strategic partnership, but fast-growing alliance swift death, showing contemporary dealers in partnership on some immature qualities. Dealer Pharaoh started at age 16, followed by their parents out to do hardware building materials business, after nearly 20 years of accumulation, has been scheduled to be on the provincial A number of large hardware. Since the early years of accumulated distribution of resources, mainly in the hardware store channel, the product is in the low-end brand-name mainly after 2010, the trend is more and more obvious the building materials market reshuffle, Pharaoh began pondering this Business how business transformation. In 2011, just in time for a big brand in the country to set up provincial operations center, as Pharaoh in the industry and reputation channel resources into the brand vision. As Pharaoh, naturally I want to take advantage of this opportunity gorgeous, but as the provincial operations center, in the eyes of Pharaoh brands obviously there are still many shortcomings, such as the low end product sales experience, too single channel type. So brands during contact with the Pharaoh, and also in contact with other channels at the same time, it makes a little anxious to get angry Pharaoh. In order to facilitate cooperation with the brand’s landing as soon a