dealer how to develop marketing plans（经销商如何制定营销计划）.docVIP

Dealer how to develop marketing plans Dealers are generally multi-species, multi-brand, multi-regional operational products, different products, different brands of sales targets and mode of operation are different, even the same brand and market development in different regions nor balanced. Sales plans are generally divided by category and brand planning annual, quarterly and monthly plan plan, formulated on the basis of the monthly plan weekly plan, routine general case. Then the dealer should be how to develop marketing plan? First, the development of annual plans. The positioning of the sales team’s role is to execute, so the company’s ‘head’ department (some known brand manager is very important. Annual planning is generally in the beginning of the development is completed, the detailed design of each product and brand positioning, sales targets, marketing strategies and budgets, sales targets progress will be broken down to quarterly and monthly, on this basis, there will be a quarterly and monthly plans. Secondly, the development of quarterly and monthly plans. The main points in my company and program called the company’s ‘head’ department (brand manager, will be the beginning of each quarter and each sales units issued ‘quarterly and monthly work points’, including priorities and program implementation and this point and programs not mind sitting in the office sector shot forehead made out of (behind closed doors, but what is taken from the actual market, to bring about ‘refining’ out. In general, the monthly late, we will charge the sales unit organized, should be how do we say next month? ‘Happy Plumbing ducks,’ they work together, brand manager is a refined functions, refined finishing after the formation of Quarterly and monthly work points and matched implementation. Programs are generally divided into ‘Required Actions’ and ‘Freestyle.’ Required action, which is ‘the region a game of chess,’ each area, the unit should be uniform impl