dealer how to do marketing services-（经销商如何营销服务-）.docVIP

Dealer how to do marketing services? Now, whether the Internet or in-store electricity supplier, the final competition are slowly return to the basic sales: Service. After a fierce market competition, the Chinese home appliance retailers have increasingly become more mature in the retail industry - from the original commodity purchase channels of competition, home appliances to scale confrontation, and then experienced a brutal price war Xueren the current contest is the brand, business model, supply chain and other comprehensive ability, in short, now home appliance operating businesses in order to maintain a vested interest in existing markets, and improve business performance, has come to an almost all operating elements are a somersault times, it seems that with the extent of the rot. Electricity supplier price Xue Ren massacre, so that the original will be able to lay a lucrative era no longer has to go, fine, emotional marketing services in stepwise regression. When the market situation changes, manufacturers and distributors of cooperation is changing. Many dealers were in previous years in order to complete the task and get manufacturer’s annual rebate, resulting in a loss sellers, manufacturers and distributors of such contradictions further intensified, even dealers ‘emperor to abdicate.’ Now, the role of the factory area is changed, into a ‘service’ dealers. Them from ‘management’ to ‘service’ role change, let them stand dealers point of view, to enhance the level of service and dealer profitability and provide the necessary support and training services. The dealer is the same, especially in the terminal stores, but also to provide a good service for each user used, so that they become their true ‘O2O’ fan, then how do auto service marketing? Profile, big data aggregation Big Data era is the era archives arrangement refinement. With the increasingly fierce market competition, dealers increasingly focused on marketing management, customer re