on the city marketing analysis to help hangzhou city international（在城市营销分析,帮助杭州国际）.docVIP

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on the city marketing analysis to help hangzhou city international（在城市营销分析,帮助杭州国际）.doc

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on the city marketing analysis to help hangzhou city international（在城市营销分析,帮助杭州国际）

On the city marketing analysis to help Hangzhou City International [Paper Keywords] Hangzhou city international marketing strategy urban marketing [Abstract] Internationalization is the advanced stage of urban development and an important driving force. As China’s accelerated urbanization and the advent of urban society, in the context of globalization is accelerating in many cities to ‘internationalize’ the pace of the gradual internationalization of the problem highlight the article will international perspective in the city of Hangzhou city marketing strategy under study will focus on analyzing the existence of Hangzhou city marketing inadequacies, combined with its international marketing strategy recommendations given target. First, city marketing and city international 1 urban marketing. Ashworth amp; voogd (1994) that urban marketing is possible through urban activities and related needs of target customers, according to established objectives and corresponding strategic planning, the pursuit of social and economic functions to maximize the process. Meer (1990) , Berg (1990), Ward (1998) and other scholars, were also competition from the city, urban development, urban planning point of view as well as other urban marketing, urban marketing concepts to give their own definition. Kotler (2002) from broader regional perspective to the definition of local marketing, that ‘local marketing is to meet the regional target market demand for the planning and design, successful local marketing should make the public enterprises where the community is satisfied with their visitors and investment expectations were met on the local. ‘Guo Guoqing and LIU Yan-ping (2005) proposed city marketing is the city under its existing or potential target markets such as the public, tourists, investors, enterprises, export competition and market demand and the reality screening, discovery and creation of urban values ??and interests, through the design, production and deliver