on the hebei tv channel positioning and development（在河北电视频道定位和发展）.docVIP

On the Hebei TV channel positioning and development Abstract: Throughout the media landscape in contemporary China, increasing competition, the increasing homogenization of programming. Hebei TV as a “star on the” late, has been in the middle and lower levels of the national TV channel, completed in 2007, a “reborn” in changes in the ratings and the network influence rapidly. Throughout this paper lt;lt;Hebei TVgt;gt; development and rise from the location, design, programming and content to analyze the reasons for its success. Keywords:: lt;lt;Hebei TV “content positioning, development First, the characteristics of orientation: family media channels are positioned Hebei TV Today, channel positioning has become about survival and development of provincial-level TV strategic issues and if the channel development, channel positioning as a starting point, then the characteristics of the channel is positioned channel development strategy. Provincial TV features go, the difference of road, to the characteristics of positioning to win. May 2007, Hebei TV forge revision to establish a “happy family + home” channel brand appeal, and the “happy family + home” as a channel image identification and vigorously campaign, targeted at the “news program as a leader in film and television play as support to Arts amp; Entertainment section primarily to the story as a secondary type of program, “a comprehensive channel. After two years of exploration and development in 2009, Hebei TV decisively on the channel positioning of the upgrade, the “happy family + home” to enhance the positioning of the channel to “Happy Family Channel” October is fixed at .2009 “Chinese families channel. “little fine-tuning and changed its name, its meaning is more clear, around the core word -” family “is more prominent. change is behind the Hebei TV channel positioned for the depth of understanding. As close to the political center of China’s cultural geography, Hebei T