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品牌策划资料创意培训资料（Brand planning materials, creative training materials）.doc

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品牌策划资料创意培训资料（Brand planning materials, creative training materials）

品牌策划资料创意培训资料（Brand planning materials, creative training materials） #1 creative training materials Creative training materials First, creative strategy eight paragraph brocade 1, this advertisement hopes to achieve the purpose and effect 2, who are the target audience? What are their humanistic characteristics and psychological characteristics? 3, what kind of ideas do we expect the target audience to see in advertising? What action will be taken? 4, product positioning and unique features and development history, etc. 5, what are the supporting points of positioning and any messages that contribute to the development of creativity? 6, what kind of commitment should advertisements give to consumers? Commitment is the soul of advertising! 7, advertising to show what kind of style? 8, budget constraints, characteristics and frequency of media releases? Two, think of the five basic principles of creativity 1, pragmatic principles: When you know what you need to know, open your mind. Be patient and try to find out about the consumer, the market, the product, and the advertising strategy. Dont let customers feel that our ads are made by outsiders. 2, integrity principle: Every creative people are eager to draw and applauded the advertisement, the individual talent is the key, the customer can accept factors and personal opportunities and influence. Whether or not your talent is buried, whether you admit it or not, since you have chosen the creative business, there is an idea that other people will think of, and I dont need it! The backbone of. The goal is to motivate yourself to go beyond the level and avoid meeting the inertia of your sixty point creativity. 3, efficiency principle: Because creativity is the product of subjective thinking, if you spend time to get to an idea, easy to fall into a pattern and not conscious, even if you have ideas, subjective thoughts on this dedication often prevents you from other ideas and then accept other ideas. So, in thinking about