啤酒营销炫动世界杯（Shine the world cup beer marketing）.docVIP

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啤酒营销炫动世界杯（Shine the world cup beer marketing）.doc

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啤酒营销炫动世界杯（Shine the world cup beer marketing）

啤酒营销炫动世界杯（Shine the world cup beer marketing） The first four years of the world cup, has now become a super Carnival events around the world, a huge population of more than hundreds of millions of fans, turns into a live event, the media exposure of high density and high strength, which influence across all mankind. Wonderful world cup, brand dream factory.. A common sentence shows the infinite magic in the eyes of the global brand enterprise. The world cup is a football match, is also the final field of enterprises, but also beer enterprises battleground. Today, the 2010 World Cup in South Africa was in full swing, the beer industry is the smoke of battle. Because the World Cup four years ago will be the pattern of the beer industry reshuffle, so the unprecedented scale of beer giants battle is inevitable. World Cup and beer The world cup has economic benefits and promote the spread of brand value is beyond doubt, every four years came a global sporting event, not only for each participating team in world football field eager to reach the supreme position through hard work, also let a love for football fans excited, and more the enterprise and brand with the help of such hope time itself to become the industrys top brands. According to the latest data released by Forbes in February, the world cup has a commercial value of $120 million. The enterprise wants to share this meal business meal a cup of soup, the threshold price is $80 million, this is just the FIFA minimum sponsorship of the 2010 South Africa World Cup sponsors, if you count the late double marketing costs, corporate sponsorship investment in basic more than hundreds of millions of dollars. But the highest value is not the most expensive, but the most people need. Therefore, it is the key to win the victory for enterprises to establish their own unique values and build up a new brand value system. The ball cannot do without beer, whether offensive or defensive happiness, anger, technical means, fans aro