城市品牌,更多的需要营销来激活!（City brands need more marketing to activate!）.docVIP

城市品牌,更多的需要营销来激活!（City brands need more marketing to activate!） Wuxi, Taihu pearl, South City, as a huge commodity, trademark, brand needs, Wuxi city to build the brand, integrate the resources must also be engaged in Wuxi city brand like business brand. The Wuxi city brand as a commodity, it needs to use the market perspective, business ideas to run the city, the city will be operating ideas throughout the whole process of the development of the city, by means of operation, the city included in the operation of the market, market-oriented operation and management of all kinds of resources and assets of Wuxi. Through the market invisible force, constantly optimize the city function, environment, improve the regional platform value of the city of Wuxi City, so as to strengthen the capital flow, personnel flow, information flow, material flow attraction, cohesion, bearing capacity, radiation force, driving force and competitiveness, promote the overall progress of society. Wuxi needs to be competitive, internal quality of this competitiveness is decided by itself, but also need external packaging, more intense competition among the city, market, city, public demand for city brand is more urgent, the nature of brand marketing is an important part of the competition. Like enterprises, commodity marketing, as to create the citys brand competitiveness, the probability of success will increase a lot. Below, around the improvement of Wuxi city brand competitiveness, talk about their views. Urban strategic planning: small Shanghai, great Wuxi The strategic planning of city brand is to establish the city brand to develop a blueprint for planning purposes, to determine the time course and participate in the division of labor, and content of the project plan, the overall budget and executive team members etc.. Along with the city of Wuxi to accelerate the process of national work together to build a harmonious society, system, management and other aspects of planning more perfec