为新产品上市铺路（Pave the way for new products to come on the market）.docVIP

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为新产品上市铺路（Pave the way for new products to come on the market）.doc

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为新产品上市铺路（Pave the way for new products to come on the market）

为新产品上市铺路（Pave the way for new products to come on the market） As the new products listed paving Shopping mall opened sales promotion (SP) (the plan is applicable to project period) The listing of new products should be used early all-round, three-dimensional, hard and soft market promotion, the terminal stores the SP operation as follows: I. purpose: 1, zero distance and target customers contact, the rapid spread of the product concept, product benefits. (the same two months) 2, let the target consumer understanding, and try to experience new products. 3, let the target consumer cognition to what he needs, guide and educate consumers. 4, hot, hot, making shopping community hot city. 5, to attract a large number of target consumer group. Two, the theme of caring family you and me -- draw big promotions Three, time: the import of new products Four, active content A shopping mall arrangement): 1, equipped with two outstanding marketing personnel, to introduce customers to products, companies, agents and consumption monitoring concept, strengthen the companys products to customer interests. 2, the companys consumer monitoring play feature film, best TV play. 3, conditional shopping malls can engage in a small quiz lottery big promotions, family care for you and me . Activity steps: 1) sales personnel to provide counter product information to customers, and take the initiative to inform us at this time for prize quiz sweepstakes, finished after the answer one question you can draw, the winning rate of 100 percent, and Awards - counter products (TBD). 2) gifts: General Gifts and a prize (counter products), General Gifts Company produced small gifts (TBD); Award for one of the counter products, daily jackpot, which promptly added another day out. 3) set up a lottery box in the counter side, which is equipped with two colors of table tennis, the yellow ball is only 1, the other is the white ball 49; a card set, there are 40 card (the best preparations 100). 4) Rules: answer