企业战略管理上机考试作品题（Examination questions of enterprise strategy management）.docVIP

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企业战略管理上机考试作品题（Examination questions of enterprise strategy management）.doc

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企业战略管理上机考试作品题（Examination questions of enterprise strategy management）

企业战略管理上机考试作品题（Examination questions of enterprise strategy management） 1, IKEA, Madian face Answer 1: enterprise strategy management must locate their correct establishment, namely the target customer group, IKEA has set in the traffic arteries, is the pursuit of low prices and goods from customers; their business is mainly in order to reduce the cost of property. The strategy is reflected by a certain combination of product and market positioning, there is no clear product (service) and accurate market positioning, the enterprise will fail. The strategy should generally not be inconstant in policy. The strategy is dynamic, strategic environmental conditions when making changes to adjust. 2, Ren Zhiqiang: for the rich and not build houses for the poor Answer: this view to analyze specific issues, have the right ingredients have unreasonable Has the right place, the strategy must be to certain areas of the market, the development of enterprises must rely on profits to support. It shall be built for their consumption level for their homes, such as affordable housing, low rent housing and large-sized apartment with compact structure and various functions of housing, reduce costs as much as possible. It can be divided into high-end market (i.e. villas, apartments), ordinary commercial housing, affordable housing, housing market summary. 3, Ping An insurance companys mission Answer: the enterprise objective: responsible for the customer, service first, integrity protection. Disadvantages: too general: in a nutshell: risks and pray. The responsible for the staff, career planning, live and work in peace; be responsible for the society, society, nation building. The model of Chinese enterprise vision: to become a pioneer of reform and the financial services industry study, integrated financial services group in the construction of international class. Strategic objectives: striving for the worlds top 500 and 400 4, in the oil and the industrial and Commercial Bank of China