好记星策划（OZing project）.docVIP

好记星策划（OZing project） Have great originality the OZing marketing plan OZing came from May 2003, less than half a year achieved sales of 300 thousand units, sales exceeded 200 million yuan of the amazing performance. The back after what kind of planning? After the past few years, the marketing planning process is not what secret, it will provide some useful enlightenment to our new products on the world today. Speaking of OZing was somewhat accidental. In 2003 February, when back back good director and deputy general manager Jiang Yufei to travel on the way to Nanjing, heard that Suzhou has a E% sell very fire, immediately ask the driver to head straight to Suzhou. In Suzhou, through the three days of the months of observation, he put a E% back to Beijing. This is a technical innovation, but the overall technology content of electronic products is not very high, only need a simple copy and promotion to launch new products of their own. At that time, there are three well-known brands of electronic market, has been tepid doing right: Hongkong chi group good translation in China and Hongkong are very well-known products, all counters have terminal, is very well done, but the promotion is soft, is adopted in electronic products the conventional way, the possibility of market promotion also is very small; Shangwutongs creator Zhang Zhengyu launched the memory treasure, the business habits play in television advertising as the main media, focusing on the demands of the product function, only from the original market difficult to share; Wenquxing is marketing for many years old the brand has a strong market. In the face of such a large and stable brand market, new varieties of how to intervene? The planning staff after some investigation, analysis and demonstration, clarify the three ideas: first, to expand the market share; second, some market share from the original third, subversion of the market. The goal is to make OZing do become electronic market leader, and become th