中小品牌进入大型零售门店的几点建议（Some suggestions for small and medium brands entering large retail stores）.docVIP

中小品牌进入大型零售门店的几点建议（Some suggestions for small and medium brands entering large retail stores） At present, with the continuous development of large chain retail enterprises, more and more brands want to stand firm in the market, we must take the way to enter the hypermarket sales to enter the market. But in many brands, small brands still occupy the majority, according to the 20/80 principle that our daily management experience in the market, in fact only 20% of the goods are selling big brands, most of them are some small brands. How to select and judge small and medium-sized brand products has become a focus of retail enterprise procurement. First of all, lets first talk about the usual habit of purchasing buyers in large stores. Normally, buyer to the corresponding ranking according to some sales data index stores summary statistics regularly, the daily item index evaluation includes a number of single product sales, sales of a single product, single product sales gross margin, gross margin single product, and then summarize the performance evaluation index is lower than the elimination of goods in the single, based on this large list, by the purchasing director or purchasing manager, some more professional enterprises will set the category control specialist responsible for screening, according to their single product whether the supply of goods and other goods special promotions and other factors in the assessment period were selected after the buyer for the elimination of the need to keep within a single commodity / goods should be given the relevant observation description and performance improvement measures, this time will usually buy Coordinate with suppliers. If after coordination, the sale of this kind of commodity still can not reach each examination index, will face the situation that has been eliminated. At the same time, the buyer will purchase the evaluation of supplier performance, to ensure the timely elimination of poor sales performance of the sup