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客户执行ae 原来是ae(The client executes AE, so it is AE)
客户执行ae 原来是ae(The client executes AE, so it is AE)
AE/ Customer Executive / Supervisor
AE is the abbreviation of Account Executive, that is, customer executive, also called customer supervisor, customer director, etc., is the specific person in charge of advertising business in an advertising company.
I. job description - what is AE?
AE is the abbreviation of Account Executive, that is, customer executive, also called customer supervisor, customer director, etc., is the specific person in charge of advertising business in an advertising company. A good AE need to be responsible for their own advertisers the nature, principles and policies, products, customers, competitors, advertising budget aware of the situation, as the customer customer service representative in advertising company, cooperative investigation department of the company, production department, media department to provide high quality and high efficiency professional advertising service for the customer. The level of AE talent is one of the main signs of an advertising companys planning ability.
Two, AE work content
AE to play a key role in the advertising company, especially in small and medium sized advertising company, the core work of AE is to integrate the use of advertising resources (including media relations, creative, design, production, marketing services, brand services etc.) replacement advertisers orders resources, this resource in the replacement process, the advertising companies and advertisers to achieve maximum value, and the realization of the two party profit growth. To achieve this win-win goal, the importance of AE work is presented in the following two aspects.
Advertising order for. Competition in the advertising industry is now described as tragic, the most appropriate, and the jargon 1000 day, 800 night, which is a true portrayal of the advertising industry. When the barriers to trade are lower, more funds or technologies will be involved in the market competition, and more e
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