营销策划复合性营销提升广度思维（Marketing planning compound marketing to enhance breadth thinking）.docVIP

营销策划复合性营销提升广度思维（Marketing planning compound marketing to enhance breadth thinking） Marketing planning: compound marketing to enhance breadth thinking Author: Song Shuguang In the operation of the project, I found that we can often drilling enterprise, planning ideas instead of the most marketing company for customers only have to provide products from the enterprise technology, profit model, industrial chain, product line planning is the most basic logic, in-depth mining enterprise elements, starting from the fundamental needs of the enterprise. To find the best way to quickly obtain profits. - - through comprehensive thinking of marketing planning, we call it compound marketing. In September this year, Shandong received six Ma Shun Food Commission, project consulting for the six main high-grade small shun food packaging noodles, channels to the whole path, matters of this cooperation is the six overall single product fresh noodle project marketing. Six promising consumer groups North morning to eat noodles as a staple market space, ready for a fresh noodle production line, according to Ma Zong, there is no real sense of fresh noodle manufacturers in China, there may be some not the size of the small workshop, because of such products Xinlimeidi, Ma preliminary hope the project started after the local market can have a monthly sales of 1 million. Fresh noodle is during the processing of semi-finished products without drying process, properties like home Shougan noodles, buy home a pot to eat, keep wet and soft noodles, because without high temperature drying, keeping most nutrients, good taste, strong toughness, After signing the contract, I led the project team conducted a detailed market survey in Shandong and Henan, we found in the living habits of people in the north more love the morning to eat noodles, but most of the food is dried, because time and energy few consumers will make noodles in our survey area. Fresh noodle production is stagnation of production,