营销策划的四步曲1 以用户需求为中心的调研（The four step of marketing planning -- 1 user centered research）.docVIP

营销策划的四步曲1 以用户需求为中心的调研（The four step of marketing planning -- 1 user centered research） First, excavation needs six levels Demand refers to the desire to buy customers on the market. The enterprise should not only meet the reality has emerged in the market of customer demand, so that every enterprise is willing to buy customers really buy goods, but also for those with potential customers, they need to provide goods and services, to create some that they can afford, can be assured of the conditions of release they let them establish menace from the rear, the purchase cost, reasonable consumption of faith, which will be the potential demand into real demand, to buy their goods. This is creating market demand.. What we really need to do is create demand. A person or an enterprise in the process of each sale, including all human thoughts and actions, both in conscious or subconscious, are controlled by two factors, that is the pursuit of happiness, the desire to escape the pain of power. We sum up as follows: the pursuit of happiness, the escape from pain. There are only two keys to a persons purchase impulse: the pursuit of happiness and the escape of pain; the influence of pain is at least 30 thousand times greater than the influence of happiness. When the mind makes a comparative judgment of the degree of pleasure or pain, the mind is usually more inclined to escape suffering; in other words, if the pain arises, the person who avoids suffering is first. This is also the key point of sales cut. Case: Zhao Benshan Maiguai At the CCTV Spring Festival Gala, lets see how Zhao Benshan fooled Wei Fan. There are four sentences in the core. Lets make a list of them: The first sentence: have you found any changes in any parts of your body recently? What did Wei Fan say: nothing changed, and the face grew bigger and smaller. This sentence is actually very normal, like a lot of fortune telling you, sir, do you feel recently doing something a little bit wrong? Is there anyone who