地市级报业传媒集团发展战略探析（Analysis of the development strategy of municipal newspaper media group）.docVIP

地市级报业传媒集团发展战略探析（Analysis of the development strategy of municipal newspaper media group） Analysis of the development strategy of municipal newspaper media group Collectivization is the only way to enlarge the newspaper scale, optimize the allocation of resources and enhance the competitive strength. In the face of foreign media in heterogeneous media with the enemy approached the walls, in the face of new media fight for every inch of land, at the city newspaper, as long as the foundation of collectivize, firmly rooted in the city, make scientific planning, build a comprehensive strategy to veteran soldiers and able captains, and stronger business to brand strategy, do most element on the hierarchical strategy so, she is strong enough, it will even master clouds since I Hengdao flew the glint and flash of cold steel, The Legendary Swordsman. First, the main industry branding strategy Newspaper media groups main business is news, news is a prerequisite for newspaper media group, is the building base, living water. The main brand strategy, refers to the newspaper media group in the process of development, should pay more attention to brand building industry, and constantly improve the business value of the brand, expanding the brand influence, so as to continuously improve the core competitiveness of the group, the local newspaper group development in the competition, in the competition to win the future. Brand strategy theory tells us that the brand strategy of product brand strategy, product line, brand strategy, brand strategy, classification of umbrella brand strategy, brand strategy and brand strategy to guarantee the source of six kinds of basic modes to choose. We think, for our city level newspaper media group, the most suitable is the product brand strategy this model. Its approach is to give each product a unique name and give them a niche to capture specific segments of the market. That is to say, even if belong to one and the same kinds of products, but be