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奥特莱斯折扣店不会告诉你的十个秘密(The ten secrets that dont tell you at outlets)
奥特莱斯折扣店不会告诉你的十个秘密(The ten secrets that dont tell you at outlets)
Oteri J is the English translation of Outlets in English. The original meaning is exit or exit. In retail, it is an important outlet for all brands to clear stocks. You use the price that you think is very worthwhile, bought the brands inventory pressure. And I dark horse believes that Oteri J is actually just emerging in China, and many consumers do not quite understand what is real outlets, a text for you to interpret.
They come from warehouses
In the production of various brands of clothing and other goods can not fully grasp the market demand for commodities, if produce many products need to pay a warehouse inventory, warehouse fee, with the passage of time, the cost will be gradually increased. No one wants to do this out of nothing deal. Moreover, as the competition in the department store is becoming more and more fierce, the rate of goods shelves is becoming faster and faster. In order to effectively return funds, businesses need special retail channels to digest inventory.
In the shopping center regularly discount activities and can not meet the needs of businesses to clear inventory, special price store outlets to help clear the tail, no time limit, all the year round in discount state, a clothing brand manager said, when the sales stagnated, inventory cannot be turned into cash, it will affect the companys cash flow, so now more and more brands began to pay more attention to the development of Outlet as a supplement to sales, put in discount stores than in the warehouse cost.
Some goods are specially made for discount stores
Some brands will make a special set for outlets, mainly based on past best selling styles for reproduction, and even re combinations of fabrics and colors to customize Outlet.. A brand Ott executive told reporters. Here mainly refers to the luxury brand businesses.
Most of the Outlet is aimed at people who want to consume luxury goods and have insufficient financial abil
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