企业电子商务应用分析.docVIP

中小企业电子商务应用分析 摘 要 中小企业是我国国民经济的重要组成部分，在促进全社会就业、企业经济增长方式转变、构建社会主义和谐社会等方面发挥着越来越重要的作用。电子商务在我国已经进入全面应用阶段，中小企业作为我国经济发展的中坚力量，势必要抓住电子商务的机遇，使企业发展迈入新的台阶。我国中小企业在电子商务应用方面，不可否认取得已经取得了非常不错的成绩，但无论是在内部条件、外部环境，还是在应用模式上都存在一些制约因素和问题，在一定程度上影响和妨碍了中小企业电子商务应用的发展。本文拟将结合案例研究我国中小企业电子商务的应用现状、存在的问题、原因及对策，希望有助于中小企业提高自己的竞争能力，在全球化的经济大潮中求得更广阔的生存与发展空间。 关键词：中小企业；电子商务；应用模式；解决对策 Application Analysis on E-commerce of SMEs Abstract The small and medium-sized enterprise (SMEs) is our country national economy important constituent, is promoting the entire social employment, aspects and so on enterprise economy growth way transformation construction socialism harmonious society to play the more and more vital role. Electronic commerce already entered the comprehensive application stage in our country, the small and medium-sized enterprise took our country economy development the nucleus, will have to hold the electronic commerce inevitably the opportunity, caused the enterprise to develop enters into the new stair. Our country Small and medium-sized enterprise in the electronic commerce application aspect, obtained undeniable has already obtained the extremely good result, but regardless of where in the internal condition, the external environment, all had some restriction factor and the question in the application pattern, to a certain extent affected and has hindered the small and medium-sized enterprise electronic commerce application development. This article will draw up unifies the case to study Our country Small and medium-sized enterprise electronic commerce the application present situation, the existence question, the reason and the countermeasure, hoped will be helpful sharpens own in the small and medium-sized enterprise competitive ability, will obtain a broader survival and the development space in the globalization economical flood tide. Keywords：SMEs; e-commerce; application mode; solutions 目　　录 一、引 言 1 （一）国外文献综述 1 （二）国内文献综述 2 二、我国中小企业电子商务应用的现状 2 （一）应用模式 3 1、自建网站 3 2、ASP模式 3 3、企业协作平台模式 4