迪斯尼视觉陈列设计指引.pptxVIP

VM D 视觉陈列设计指引 90 % Is the average time a consumer spends scanning the retail environment while they are shopping. 12秒的店外观察时间决定是否进入此店 of all these consumers plan to purchase from your brand corner. 20％的店内消费者将会购买产品 of all purchasing decisions are made at the point of sale. 80％的店内生意取决于这群消费者 KEY FINDINGS视觉陈列分析数据 of all consumers tends to look to their right hand side as the Line of Sight 90%消费者会习惯性先看右边的东西 80 % 20% 12 SECONDS: CONTENT 目录 视觉陈列设计前调研 1. PREPARATIONS 2. VMD 视觉陈列设计 3.GOOD BAD EXECUTION 什么是好的视觉陈列 4.VM EXAMPLE BY CATEGORY 分类例子 1.PREPARATIONS 2.VMD 3.GOOD BAD EXECUTION 4.VM EXAMPLE BY CATEGORY 1. 1 迪士尼零售品牌 2.1 Disney Retail Branding 故事性 2.2 Story Telling VMD-Concepts of Retail Merchandising 迪士尼视觉陈列设计基本元素 2.3 6 Merchandising Techniques 陈列设计关键6要素 陈列设计黄金法则 2.4 The Golden Rules of Merchandising 1.PREPARATIONS 2.VMD 3.GOOD BAD EXECUTION 4.VM EXAMPLE BY CATEGORY 2 迪士尼零售品牌 (非专卖店) “ 必须经迪士尼审批 “ DISNEY RETAIL BRANDING “ Subject to Disney’s Approval ” 儿童、青少年（4－14） 青年（14＋） 只用于公主产品 婴幼儿（0－3） 2.1.1 1.PREPARATIONS 2.VMD 3.GOOD BAD EXECUTION 4.VM EXAMPLE BY CATEGORY DISNEY RETAIL BRANDING “ Subject to Disney’s Approval “ 迪士尼零售品牌 (专卖店) “必须经迪士尼审批 “ CONSUMER SEGEMENT 年龄段 CATEGORY 品类 Presented By Infant/Toddlers Kids Girls Teens/Adults Disney Jeans Disney Sports Disney Home Presented By LES ENPHANTS MIDWAY FUCHI YOUNG JUN LONG TRUST X-TEP LIMEN Presented By Presented By Presented By Presented By Presented By 婴幼儿 男孩 女孩 年轻人 服装／牛仔 服装／鞋 家居／家具 2.1.2 1.PREPARATIONS 2.VMD 3.GOOD BAD EXECUTION 4.VM EXAMPLE BY CATEGORY 2.1.1 1.PREPARATIONS 2.VMD 3.GOOD BAD EXECUTION 4.VM EXAMPLE BY CATEGORY 1. Background背景 2. Material 材质 3. Colors 颜色 1.PREPARATIONS 2.VMD 3.GOOD BAD EXECUTION 4.VM EXAMPLE BY CATEGORY 1. Signage Window Display 品牌形象标识及橱窗陈列 1.PREPARATIONS 2.VMD 3.GOOD BAD EXECUTION 4.VM EXAMPLE BY CATEGORY 1.PREPARATIONS 2.VMD 3.GOOD BAD EXECUTION 4.VM EXAMPLE BY CATEGORY 2. Lighting 灯光－整体及局部 2.3 1.PREPARATIONS 2.VMD 3