让奥格威汗颜的中国广告大师（Let the poor Chinese advertising master Ogilvy）.doc

让奥格威汗颜的中国广告大师（Let the poor Chinese advertising master Ogilvy） Let the poor Chinese advertising master Ogilvy In many advertising peoples eyes, the United States is the first person Leo Bernar Ogilvy, modern advertising style characters, their thoughts and words are touted as venerable, so to speak, if you spit out the names of a few people, then you will not be considered in the circle of people. In fact, there are many masters of advertising in Chinese history. If the stars are not known, their wisdom shines through thousands of years, so far they are admired and thought deeply. A straight hook - self marketing jiangshang The Shang Dynasty to decline on the occasion. Zhou corruption, behave tyrannously without justice, vicious beyond measure, the darkness of the society, economic collapse, The people are destitute., Voices of discontent. While the Western Zhou in the Hebrew Ji Chang (later emperor) and benevolent, economic development, and implementation of country and social policy clear, Yumin, people and stability, the strong, the world people go for four weeks, the princes lookout attachment. The Shang Wen learned in high aspirations, in order to rule the nation, is the world wide talents, has decided to leave the Shang Dynasty, the Western Zhou Dynasty to the Wei River territory, living in Panxi, all the day for fishing, to watch the change the world, out of standby. Most people are fishing hook, then the above scented bait, and then put it in the water, lure fish bait. But when the hook is straight, not above the hanging bait, do not sink into the water, and out of the water three feet high. As he raised the fishing pole, he said to himself, fish that do not want to live, but if you like, take your own bait.! One day, There is a stream of firewood to see, not to put too common straight hook fishing bait in the water, he said to him, Sir, like you fishing for 100 years without fish! Grandfather raised his fishing rod, said: to be honest with you! I am not in o