营销核战强迫老化竞争品牌（Marketing competition brand aging nuclear force）.docVIP

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营销核战强迫老化竞争品牌（Marketing competition brand aging nuclear force）.doc

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营销核战强迫老化竞争品牌（Marketing competition brand aging nuclear force）

营销核战强迫老化竞争品牌（Marketing competition brand aging nuclear force） The biggest commercial war battlefield is not in the shopping malls, supermarkets, commercial war battlefield is the largest of the gray matter in the brain a few inches in the mind of consumers, consumers who earned the excitement of the brain, who will be able to win the market competition. Brand as the most powerful weapon in the commercial war, the most feared thing is the aging of the brand. Because once the brand began to aging, enterprises must spend huge resources and time to reverse and reconstruction of brand aging or even bring a careless loser situation for enterprises. As the saying goes, everything has two sides. Since brand aging is so powerful, why dont we use it as a weapon for attacking and eliminating competitors?. Forced aging, competition, brand, this is the supreme strategy and ultimate weapon of commercial warfare. Let us look at the business and a few years ago, celebrity encounters the PDA market. From the agent of other brands to create their own brand, to 1 billion yuan from 0 to turnover, the business took only two years, has created a miracle Chinese consumer electronic products. But the myth did not last long, and by the end of 2001, turnover has dropped to 500 million yuan, by the end of 2002 is 200 million yuan, by the end of 2003 to 100 million yuan, the speed of the decline and the rise speed equally amazing. Although the business is closely related to the decline and changes in market demand, can be said to be a necessity, but the business in the peak period if there is no strong blocking encounter celebrity brand, its decline rate is certainly not so fast. In 2001, the company through product, celebrity advertising, price three sword, the use of integrated communication strategy, in a short period of time will Shangwutong brand rapid aging, is undoubtedly the catalyst business decline. Analysis of business success, we can be attributed to several points: accurate market