营销活动中的几何原理与工具（Geometric principles and tools in marketing activities）.docVIP

营销活动中的几何原理与工具（Geometric principles and tools in marketing activities） Long term and channels to deal with marketing personnel often face a difficult problem, it is difficult to the companys strategy and tactics, thinking methods and channels to communicate effectively, because the dealer a profit, to talk about advertising. And dealers are complaining, the companys marketing staff will speak big truth, on paper, high product prices, advertising investment less. Recall a few days ago with a classmate chat, students said that reading very much like geometry, from school after graduation to join the marketing work, once learned geometry knowledge, not useful at all. Geometry does not represent complex relationships through intuitive graphics In fact, if we look at the problem from a different angle, geometry can also be a tool for solving the complex relationship in the marketing system. These simple graphics known to all, if the marketing methods, marketing theory integrated in these tools, it is easy to solve the grass-roots marketing personnel, channel personnel communication problems. Concentric circles tell you the key to business Concentric circle is based on the point as the center, extending around, gradually expanding its scope, occupying larger territory and gaining greater advantages. At the same time, the accurate representation of a concentric contains between things and subordinate, primary and secondary, core and auxiliary relations. One can draw different circles around one foot. There is a snow, kept rolling can become a huge snowball. The purpose of marketing is to constantly expand the market, expand consumer groups, bigger brands, and enhance profits. We might as well use the principle of concentric circles to pry into the mystery of marketing. - in a concentric sense business customer Figure 1 and figure two are two typical models of enterprise customer development. It is not difficult to see, follow the concentric circle development model of Figur