建立商业合作关系Establishing Business Relations.ppt

Chapter 3 Establishing Business Relations 建立商业合作关系 1. Introduction The development and expansion of a business depend on customers. It is the fundamental step in foreign trade and in international exchange. Transaction can only be made after the business connections have been set up. It may also be called a first enquiry. It begins by telling the addressee how his name is known; then some general information should be given as to the lines of business being handled. Writing suggestions Opening Where and from whom you get the new customer (banks, Chambers of Commerce, Trade Fairs and Exhibition, Commercial Counselor’s Office, advertisements in media, introduction from business connections, Trade Directory and Telephone Book); expressing the intention to establish business relations Body Self introduction, financial position and reference Closing Express the wish, hope to keep the relations 2. Sample Letters A. Self-introduction by an Exporter B. Request for Business C. Trying to Do Business with Others D. Trying to Resume Business Relations E. Asking to Act as an Agent a. Self-introduction by an Exporter May 2, 2008 Gentlemen, We have heard from China Council for the Promotion of International Trade that you are in the market for silk garments. As we are one of the leading exporters in this line of business, we would like to establish business relations with you on the basis of equality, mutual benefit and the exchange of needed goods. Our silk garments are made of super pure silk materials and in the traditional skills. They are magnificent and tasteful and have long enjoyed a great fame both at home and abroad. We enclose a catalogue for your reference and trust some of the items listed will be of interest to you. We would be very much interested in receiving your inquiries, against which we shall send you our quotations. We look forward to your reply. Yours faithfully, b. Request for Business Dear Sir, This is to introduce ourselves as one of the le