真功夫中式快餐的花样促销（True Kung Fu the promotion of Chinese fast food）.doc

真功夫中式快餐的花样促销（True Kung Fu the promotion of Chinese fast food） True Kung Fu: the promotion of Chinese fast food 2011-03-18 11:23:28 source: 0 mobile phone market sales and keep abreast of the stock Each restaurant model has a relatively clear and fixed consumer groups, seize the target consumer groups, strike out, you can get unexpected results. Kung Fu got its name from 2004. In June 2006, Chinese Cuisine Association selected the 2005 annual Chinese fast-food enterprises 20, Zhengongfu ranked sixth, ranking the first local fast food brand; October 2006, Kung Fu Chinese elected the top ten brand fast food enterprises; in August 2007, Kung Fu won the brand China - Gold spectrum award China catering industry top ten brand award; 2009, really Kung Fu opened 150 new stores, the stores reached 464; in 2010, it is has reached the Shanghai Kung Fu Expo Park, shows a strong brand influence. Why is it true that Kung Fu is going to rise rapidly in the increasingly competitive dining market, and what strategies do you rely on to achieve success while expanding? Creative promotion There are many ways to promote sales, especially when the economic situation is bad. In addition to the simple price cuts, there is no better way to attract more consumers, and not harm their own interests? Fashion concept Kung Fu was held during the period from March 18, 2008 to April 28th. In order to attract more consumers, to achieve better communication effect, this event played a very funny name - love to fight will win, I fight you!. Kung Fu launched a series of spell music vouchers, not only the introduction of preferential packages, and if more than two customers also use their coupon, but also enjoy preferential, Kung Fu will give different dishes snacks. The more people cook, the greater the benefits. In fact, Kungfu every month to launch new products, the corresponding promotional activities have been held, the companys 2009 annual marketing campaign theme is to provide customers with more