新产品,艰难的分娩--新产品的战略过程管理(New products, difficult childbirth -- strategic process management of new products).docVIP
- 1、本文档共11页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
新产品,艰难的分娩--新产品的战略过程管理(New products, difficult childbirth -- strategic process management of new products)
新产品,艰难的分娩--新产品的战略过程管理(New products, difficult childbirth -- strategic process management of new products)
The advent of new products is as prudent and difficult as childbirth for babies. The delivery of babies, the first choice of expectations, and a variety of pregnancy, the pregnancy in October more prudent and safety protection and smooth delivery of hard won, but also to ensure that he landed a cry and a long growth, only the mother authorities and medical staff can enjoy.
A new product of the enterprise is available, why not? The new product is an exciting term, but it is a double-edged sword, the world industry success factors of many enterprises are related to new products. According to statistics, in the United States every R D 100 new products, accounting for 93% of failures. The United States is a very mature business rule, only 7% of the success rate reveals the difficulty of choosing new products in the enterprise management. There are reasons for new product failure data of 93%, there are two main reasons, one is too advanced, such as the famous American Iridium communication; two is in the commercial operation failed. The rate of failure in business operations is much higher than the first. This also from the side shows that marketing is largely a new product of life and death. Enterprise new product marketing is a systematic project, and its strategic process management can be managed from six systems
- commanding system
Strategic management system must govern the new products, in the enterprise strategic management control system can be called the principle of organization planning and management of new products, as for new products from development to marketing planning. In some enterprises, it can also be called the new product management committee. It is mainly composed of the general manager, marketing director, marketing director, technical director, manufacturing director, quality management director and some product managers to collect the me
您可能关注的文档
- 教你做一个封疆大吏 如何做药品区域销售经理(Teach you how to do a fengjiangdali drug sales manager).doc
- 教学拼音(Phonics).doc
- 教学大纲格式(Syllabus format).doc
- 教学中常用的评价方式(Commonly used methods of evaluation in Teaching).doc
- 教学活动容易(Teaching activities are easy).doc
- 教学进程(步骤)二、康复评定的重要性(Teaching process (steps) two. The importance of rehabilitation evaluation).doc
- 教师个人工作德、能、勤、绩总结(Teachers' personal work, moral, ability, diligence and performance summary).doc
- 教师如何保护自己的喉咙(How do teachers protect their throats).doc
- 教学要为学生终身学习打基础 ——浅谈教学活动中数学思(Teaching should lay the foundation for students' Lifelong Learning -- on mathematical thinking in teaching activities).doc
- 教师护喉(The teacher gorget).doc
文档评论(0)