概念设计（conceptual design）.docVIP

概念设计（conceptual design） Abstract: the concept of design not only in the field of contemporary design is a topic of concern, even in many other to innovation as the goal of the industry (IT industry, business management, business sales, advertising, performing arts, film and television creation and so on), people are talking about the important role of conceptual design played by in the process of promoting a product, a project, an activity, an event in the. Therefore, it is necessary for people who are engaged in design work to find out exactly what conceptual design is and how to carry out conceptual design. The Key words: conceptual design; application; main characteristics; misunderstanding; shaping in the will 1 what is the concept of design The term concept refers to the form of thinking that reflects the essential attributes of an object, which is a generalization of the attributes drawn from many attributes of an object through practice. Peoples understanding of the world, all the human culture, scientific knowledge and ideas are all made up of concepts. In this sense, without concept, there would be no human history and no human civilization. Therefore, conceptual design, in essence, provides thought. The so-called thinking form that reflects the essential attributes of an object refers to the determination of our understanding of the essential attributes of things by means of a certain medium or means. There are many different types of media. The text symbol is a medium to express concepts, and visual symbols are also a medium for expressing concepts. As far as design art is concerned, conceptual design is to express our understanding of the essential properties of things by using visual language, which is the concept or idea that we abstract and generalize from things. Therefore, it is in essence the idea of design, in other words, it is creative, from an idea, the idea of the design project on the ideology of generalization, exploration and summary for th