渔具行业策划书（Fishing gear industry planning book）.docVIP

渔具行业策划书（Fishing gear industry planning book） Book marketing planning in fishing industry Industry development Fishing, as a recreational sport, enjoys the reputation of water golf in the west. Since the reform and opening up, with the rapid growth of Chinas economy and the increase of leisure time, leisure activities have developed rapidly in china. With investors, security, private employers, retirees, laid-off workers, landless farmers and other occupation such as free men over the age of more than 30 as the main representative of fishing enthusiasts of strong purchasing power for the development of fishing industry has brought vitality. Fishing tackle manufacturing China is a big country in the manufacture of fishing gear, providing about 80% of the worlds products, but the industry still faces such problems as lack of new products and lack of attention to intellectual property rights. Our enterprises, especially export enterprises, have been immersed in overseas orders for a long time. These orders and most of the kind of processing, mapping processing, and even since the word processing methods. As a result, many companies lack innovation or have no time for innovation. This problem causes our own product to update very slowly, each year to the market new product is not many, often is a product continues for many years. At present, most domestic enterprises do not have the products of the main intellectual property rights, which is very unfavorable for the development of enterprises and markets and the promotion of Chinas fishing gear manufacturing industry. At present, domestic fishing tackle products are seriously polarized, and most of the high-end products are imported from Korea, Japan and other countries and Taiwan region of China. The price is much higher than that of domestic products, and the variety is various and the function is strong. While domestic products are mostly concentrated in the low grade, the price is relatively low. China operates fishi