渠道建设（Channel construction）.docVIP

渠道建设（Channel construction） Channel construction,.Txt mens promises, like 80 year old old ladys teeth, rarely have real. When you smoke, only three kinds of people will be happy, doctor, your enemy and cigarette seller. Generally speaking, when a manufacturer enters a new market for the first time, he does not have a comprehensive understanding of the market situation and the wholesalers. One or two business managers are sent to the wholesale market in the provincial capital cities, visiting wholesalers individually, distributing factory profiles and product publicity materials, and negotiating with interested wholesalers after a round of rounds. Will also go to large stores to investigate the distribution of competing goods and wholesalers. Often ten or twenty days of investigation, and ultimately the harvest is several wholesalers willing to sell, but to these images of wholesalers to play, or it will take some time. When the brand appeal is weak, and the wholesalers do not recognize the enterprise brand, how can the enterprise find the right dealer in the new market and open the market quickly? One: enterprises choose agents strengths and weaknesses Enterprise marketing well, certainly can not do without a strong channel capacity, terminal operation of a solid dealer team. So what is the purpose of choosing agents? 1: let manufacturing and marketing diversion The enterprise is responsible for creating a good brand carrier. Give the agent a reasonable sales policy. And agents in the overall brand strategy of enterprises under the premise of regional brand operations, good product distribution, brand promotion, after-sales service and so on, the common operation of the market. 2: reduce enterprise risk, reduce market development costs Choosing agents to operate the market can reduce the duplication of institutions, and reduce the cost of channel construction by using the agents sales network. Manufacturers and agents are a community of interests, entry fees, termina