警惕产品创新禁忌症（Be aware of contraindications to product innovation）.docVIP

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警惕产品创新禁忌症（Be aware of contraindications to product innovation）.doc

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警惕产品创新禁忌症（Be aware of contraindications to product innovation）

警惕产品创新禁忌症（Be aware of contraindications to product innovation） The significance of innovation is no longer telling. Entrepreneurs recite every day: first is innovation, second is innovation, third or innovation.. However, when enterprises regard product innovation as the magic weapon of winning, they ignore the contraindication of innovation. Al Gore, the real behind closed doors When I look back over the past year, product innovation events that have caught my attention, the first case that jumps into my mind is Al Gore.. This is because the listing of Al Gore is so striking that Al Gores innovations are eye catching. Moreover, it is from the beginning of 2003 to the end of the year, the market response to Al Gores free fall from a price. In February 28, 2003 two, Shanghai Volkswagen Gore (G o l) door car officially listed, divided into basic type, type and comfort of three models, priced from 75 thousand yuan to 98 thousand and 300 yuan, can be said to reflect the manufacturers of economy car market ambitions. Stir in Shanghai Volkswagen Gore two door sedan propaganda, we see the most is the words re positioning the market economy China car! The general manager of Shanghai Volkswagen Automobile Sales Co., Ltd. Mr. Luo Dehan, Al Gore in two door sedan listing ceremony also stressed: the first two door compact economy the car China Gore listed, established a new standard for Chinese automobile industry. Two door + bare car is the innovation of gol. The so-called two door, only the front of the two doors, the back seat of the people in and out, the front seat must be turned forward to pass; the so-called naked car means that it not only less than two doors, and less air-conditioning and audio. Manufacturers are selling the two door + naked car concept: Gore positioning for the family car, the higher probability of two cars, so behind two doors can be completely; and many young people have DIY hobbies, so manufacturers that can save configuration is saved, to bring do