转换视角研究电视大众文化（Research on TV mass culture from the perspective of transformation）.doc

转换视角研究电视大众文化（Research on TV mass culture from the perspective of transformation） Research on TV mass culture from the perspective of transformation First, the transformation of visual angle is necessary for the study of television culture The study of television culture from a variety of perspectives is based on the following reasons: First, the theoretical research of contemporary Chinese television culture lags behind the practice of rapid development. The history of television culture in China began in the middle of the twentieth Century. Although it is later than developed countries such as Britain, the United States and Japan, great progress has been made since the reform and opening up. Especially since 90s, in the drive of economy and technology of two high speed wheels, not only in the dissemination of content and form, communication technology, and in the dissemination of ideas and cultural concepts have undergone a hitherto unknown change. However, the theory of television culture is still in the exploration on the basis of one-sided viewpoint type, the development of theoretical research is far behind the practice. The lag of theory and the deviation of understanding make the development of practice go wrong. Second, the television culture is a complicated cultural form, both ideology and aesthetic culture, and material, consumer goods, is mandatory, maneuverability, and catering, confrontation, both homogeneity, and diversity, both types, and creative; both entertaining and enlightening function function. Television culture itself has become an interdisciplinary cultural form, and the areas involved are far from what the traditional culture and art can cover. Third, the development of contemporary China TV culture have exposure to the market economy and the cultural globalization and the new historical context, its commodity attribute makes it into a commercial culture and popular culture by the art culture change in the past, the new features of the new