《羊城晚报》对里约奥运会的报道分析.pdfVIP

第 35卷 第 3 期 哈尔滨体育学院学报 Vol . 35 No . 3 2017年6 月 Journal of Harbin Sport University Jun . 2017 《羊城晚报》对里约奥运会的报道分析 The Analysis of the Yangcheng Evening News Reported the Rio Olympics 卫 禹 帆 ，黄晓春 W EI Yu - fa n , HUANG Xiao - chun 摘 要 ：本文以新中国成立后的第一份大型综合性晚报且在华南地区具有巨大影响力 的报纸—— 《羊城晚报》在里约奥运会期间的报道为研究对象。采用文献资料、数理统 计、个案研究等研究方法，将其对里约奥运会的报道进行了分析，总结出《羊城晚报》在 里约奥运会报道方面：报道视野广阔，报道角度多维；注重人文主义关怀，注重对本土运 动员的报道;观点表达鲜明，全面展示巴西文化等特点，供其他媒体借鉴，以期今后《羊 城晚报》能够更加客观、真实、公平公正地对奥运会进行分析报道。 关键词：羊城晚报;里约奥运会；分析 中图分类号：G80 -05 文献标识码：A 文章编号= 1008 -2808(2017)03 -0068 -06 A bstract:This study makes the Yangcheng Evening News as the research object, the Yangcheng Evening News was established after the founding of new China and as the first large - scale comprehensive evening paper, which has been of great influence in the southern of China. This paper analyzes the Rio Olympics coverages by using the methods of literature data， mathematical statistics， case study， comparative analysis， content analysis and the others， so as to understand how it to coverages the Olympic Games. With the analysis of the Angle and the content, this paper summes up the advantages of yangcheng evening news re­ ported in Rio Olympic, which includes the wide multidimensional reporting Angle, the hu­ manistic care, the reports of local athletes, the clear Ideas as well as the full display of Bra­ zilian culture, so that the yangcheng evening news can make persistent efforts, more perfect, more real, more fair and analyze the Olympic coverage in the future. Key w ords：Yangcheng Evening News