透视陆羽,掌握茶叶品牌11诀（Perspective Lu Yu, master tea brand 11 tactics）.doc

透视陆羽,掌握茶叶品牌11诀（Perspective Lu Yu, master tea brand 11 tactics） Lu Yu is a top brand in the tea industry not only has high brand known to every family, well-known, respected, with high brand reputation, and has been enshrined or borrowed, with high brand loyalty. Today, if any tea brand to reach Lu Yu brand level, it must be invincible, invincible, dominating the world. Unfortunately, at present, China does not have an influence comparable to Lu Yu tea brand. In this case, many tea enterprises have the opportunity to become the first Lu Yu tea brand. How do you do that? The easiest way is to learn from the successful brand plume, and then go steady. How to study? Far Zhuo brand agencies believe that as long as we look at Lu Yu, patience, thinking, and carefully understand, we can at least master the tea brand 11 tips. Tip 1: Learn brand building ideas. Lu Yu never played advertising, never please spokesperson did not have the CCTV is not wealthy, big bucks, but Lu Yu successfully created Lu Yu brand. Why? Far Zhuo brand agency believes that Lu Yu in the life practice, gradually formed a penny to do the brand ultra low cost brand operation concept, and under the guidance of this concept, the situation, the integration of resources, on the ground to make unremitting efforts. Tip two, learn the essence of brand building. The essence of brand shaping is to seize the mental resources of consumers and take a useful word in the memory of consumers. The Lu Yu brand to be successful, success is to seize the tea the word, one thousand years, and tea can always go hand in hand. In other words, far Zhuo brand agency believes that the ratio of important words, but, in order to strengthen the communication and memory of words, we need to have plans to do or do with auxiliary. For example, tea has a total of ten articles: one source, two, three, four, five, six to drink, cook, seven, eight, nine slightly, ten figure. The last one is to tell the reader that the tea full written in w