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销售分公司考核激励制度(Sales branch, appraisal, incentive system)
销售分公司考核激励制度(Sales branch, appraisal, incentive system)
Sales branch, appraisal, incentive system
I. Preface
In order to improve the incentive mechanism of the Group sales company assessment, through assessment and incentive to conduct a comprehensive system of sales company, fully mobilize the enthusiasm of sales, increase sales and marketing management, market sales department drafted the sales company appraisal and incentive system, from the sales performance and market management and market development of the three aspects of the system of sales company to carry out comprehensive assessment, and strive to achieve a comprehensive, scientific and easy to operate.
Two, sales branch appraisal incentive system formulation principle
1, the principle of fairness
This system with the sales company mainly responsible for project assessment and evaluation index system, the data of assessment methods, reduce man-made interference and subjectivity of evaluation and reward of each branch company are focusing on the principle of fairness.
2, the combination of process and result incentive
The system takes the quarterly as an assessment cycle, a comprehensive evaluation at the end of the year, and quarterly assessment incentive as the main basis for the annual comprehensive assessment, mainly based on process incentives and results incentives.
3, the principle of combining material motivation with spiritual motivation
This system aims to stimulate the enthusiasm of employees from two aspects of material motivation and spiritual encouragement, and guide the correct working concept and working methods of sales staff through examination and incentive system.
Three quarterly assessment items and weight description
1, assessment items, assessment content and weight
Assessing the content weight of project evaluation
Sales performance, complete the companys sales, sales volume and return target. 70%
Market management, channel management, customer management, maintenance and sales team
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