案例分析新品牌快速崛起的四大利器（Case study the four big tools for the rapid rise of new brands）.docVIP

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案例分析新品牌快速崛起的四大利器（Case study the four big tools for the rapid rise of new brands）.doc

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案例分析新品牌快速崛起的四大利器（Case study the four big tools for the rapid rise of new brands）

案例分析新品牌快速崛起的四大利器（Case study the four big tools for the rapid rise of new brands） Case study: the four big tools for the rapid rise of new brands Choosing who to climb with is more important than choosing which mountain to climb! In the first hurdle of enterprise strategy promotion, Shanghai Love Castle Furniture Co. Ltd. chose far Zhuo brand as its brand strategic partner. This cooperation has enabled the love castle brand to develop by leaps and bounds. Far Zhuo brand agencies in mid June 2007 began to take over the castle of love, when the president of love castle Mr. Wang Zhiqiang find far Zhuo, and want to work with far Zhuo company to build love castle brand. At that time, love castle only finished brand naming, without any publicity. According to Wang introduced, before love castle company has been to Japans top brands do OEM, in recent years, along with the people of brand awareness, brand winning era, love the castle has been more and more feel the importance of shaping their own brands, so from the original OEM into the current independent brand. It is still wise to cooperate with the far superior brand. Since its cooperation, in just five months, the love castle has come to the fore in the furniture industry and has become a leader in the furniture industry for children. Love castle brand awareness and reputation rising rapidly, has been the industry, mass media, consumers a lot of attention, at the same time, sales and rising day. Love castle has created a miracle, a small brand quickly bigger miracle. So, how did love castle do it? Far Zhuo brand agency is how to wield the sword? Positioning, determines the success or failure of the brand important factors In the investigation of the market, it is found that, since 90s, Chinas childrens furniture has been separated from the furniture family and embarked on a specialized, large-scale and industrialized road. The childrens furniture industry is an emerging industry, is still profitable, there have been com