白酒,如何走出终端的藩蓠（Liquor, how to get out of the limits of the terminal）.docVIP

白酒,如何走出终端的藩蓠（Liquor, how to get out of the limits of the terminal） Into the shop fees, bottle fees continue to overweight, consumers began to rational consumption, decisive battle terminal defeat, ushered in the brand enterprise since the channel era. Enterprises do their own channels of profit, businesses also do the same for their own channels, the original two are opened liquor stores. Well then: How to operate liquor shops? Liquor, an ancient Chinese cultural and traditional product, is also a very special product, a combination of spirit and substance. With the intensification of market competition in modern liquor terminal market, cost barrier rising, huge market potential, the national liquor industry from the perspective of food safety and the healthy development of the liquor industry, liquor sales professionals are now on the concept store is becoming more and more mature, has become a hope of many famous enterprises to standardize the liquor market competition; it is beyond the traditional liquor industry competition in the marketing channel strategy of revolution. Among them, Wuliangye, Moutai and other wine stores can be said to be Chinese liquor marketing system dedicated to an opening song, the existence of that is reasonable, which also reflects Chinas high-end liquor sales in a potential trend. However, in the face of some special status of Wuliangye brand stores little profit, we have to face such a problem: we must consider how to store liquor sales professionals can really take the mainstream market terminal become wine food proprietary strong channel? First of all, we analyze why the liquor store is a big demand trend, but why is the effect of Wuliangye special store is not ideal? One is Wuliangye, Moutai and other brands high-end sex is too strong, to the consumer high-grade luxury feeling too strong, psychological nature of a certain distance. Most of them are only on gifts, which is why sales are good during the holidays. Secondly, the produc