白酒业的出路（Liquor industrys way out）.docVIP

白酒业的出路（Liquor industrys way out） Liquor industry brand image status I asked a number of liquor consumers, in their impression, what color is white liquor packaging, almost all say red, yellow (gold). Ask them some famous wine packaging what are the characteristics, in addition to the individual trademark impression more profound, most of them can not answer or express almost the same. Go to the wine in front of the counter, we found that various brands of liquor packaging a superb collection of beautiful things are surprisingly similar, it seems like a whole China wine are in the use of a common brand, they are as close as one of the family! In recent years, whether it is high-grade wine packaging technology and materials are more and more pay attention to them, that looks really with the imperial noble, but thats just one of the civilians wearing imperial coat deceives oneself and others. Once, some people in the industry told me that wine is sold as a package, so they always expect our designers to design more upscale packaging than other brands to get a good price. Even a small brand with no reputation and no intention of advertising is doing such daydreams, but designers are always letting them down. Because, now the brand of liquor packaging grade has reached the peak of Everest, and then beyond the already no great possibility. The brand to gain a strong competitive advantage must have their own unique brand personality, but from the current liquor advertising, narrow traditional culture performance demands most of the brand image almost stay in the traditional sense, such as auspicious, noble, geographical, historical and cultural aspects, so we give the consumer brand impression it is very similar, which caused most of the brand to create a significant advantage in the competition. Shuijingfang is a rare success liquor brand in recent years, and its success lies in the same traditional culture with a modern sense of packaging.. I think Shuijingfangs brand st